Heidegger, Titi si Marfarul la Internetics.


Oct 31

Posted by: Bogdan, under Web.
Tags: , ,

Am venit, am vazut, am placut si am luat… premiul “Cel mai bun scenariu al unei campanii online” si nominalizare la “Cea mai buna campanie online nonFCMG”.

Pe scurt cam asta a fost. Pe lung, noi toti cei din “Fundatia Razbunatorul”, indiferent de religie fie ea JWT, Vodafone sau GreenPixel, am redescoperit cu bucurie cum pasiunea, munca si curajul nu raman nepedepsite. Multumim inca o data in numele intregii echipe tuturor celor care au vizitat, scris, trimis mail-uri, link-uri si s-au distrat de minune cu “razbunatorul.org”. Pentru cei care doresc sa reviziteze “razbunatorul.org” avem un link mai jos:

Razbunatorul

Membrii Fundatiei Razbunatorul:

Scala JWT:

Bogdan Gheorghiu – Group Creative Director/Art Director

Ioana Filip – Copywriter

Andrada Radulescu – Copywriter

Gabriela Marcu – Group Account Director

Ilinca Dumitrescu – Production Manager

Vodafone:

Romina Tazlaoanu – Associate Director Advertising

Bianca Dordea – Direct Marketing Communication Manager

Luminita Bostinaru – Senior Brand Manager

Amalia Matei – Project Manager Direct Marketing

Monica Sisiu – Project Manager Retail Communication

GreenPixel:

Marius Deak – CEO/Creative Director

Ioana Constantinescu – Client Service Director

Alexandru Ionescu – Senior Designer

Luciana Dumitru – Senior Content Manager

Mihai Nica – Senior Developer

Catalin Bucur – Applications Development Manager

Mircea Negreanu – Senior Developer

Base Production:

Tavi Stavila – Producer

Hypno – Director

Tudor Mircea – DOP

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Find the pigeon in the image below


Oct 14

Posted by: , under Uncategorized.
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Porumbel

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Do we need another Cannes? Or how a regional competition can loose identity…


Oct 13

Posted by: daniela, under Uncategorized.
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Last week the Golden Drum Festival, a festival originally designed to provide a competition platform for the New European countries took place in Portoroz Slovenia.

This competition exists now for 15 years and i am keenly aware of it for the last 3 editions.

What can i say? Usually i embrace change – but in this case i am rather dissapointed. Why?

Well – what started as a NEW EUROPE competition is now mainly (most categories) open to the world. And if we want to compete with the world we go to Cannes? No? 

There are only 4 categories (TV, Radio, Print, OOH) left that are restricted to this region. And this while we are heavy users of integration, which is preached everywhere. So why treat us as an ATL region? As our budgets are lower and our engagement in all media (lets face it NEW media is as common to us as ALL media) is high, this makes no sense.

So why that change? Is it in order to get more money for more entries? This question is a natural one. But does that help the reputation of our region?

There are many other reasons why i feel that Portoroz might not be the circus for proper comparision anymore:

- The quality of work entered was lower. Good crafting with no idea or good idea with lack of craft. This is an almost quote from a jury member who then also stated they were looking at business results to help them – what? Creative Competition or most beautiful effies? So why hand out so many drums? Does that not lower the value of the prizes and take away from the prizes won in the previous years?

- Lack of understanding of the categories and regulations by the jury. Examples:

Entries in Group E (Design & Art Direction) compete in the following categories:

Category 21: Annual reports, brochures & catalogues
Category 22: Calendars
Category 23: Direct marketing materials (incl. free cards)
Category 24: Packaging design
Category 25: Miscellaneous print & 3D materials (incl. business gifts, T-shirts)

Do we have to understand Category 25 as including outdoor installations? I don’t think so. But the adidas installation the ‘impossible goal keeper’ won a Golden Drum and even worse the ‘Monument Marking Kosovos Independence’ even received the Grand Prix. And now the regulations part. In the TBWA meeting Kurt Georg Diekert CCO of TBWA Germany and head of that Jury openly in front of hundreds of festival participants remarked that the agency could not sell the idea to the client and therefore paid for the monument themselves. That’s not even a half a ghost! That is a reason for disqualification. No matter how good or bad the idea, which i also am missing.

- New trophies, doubled trophies and dropped trophies

Up to 2 years ago we still had the Bronze Drum – why was that eliminated? Would that not allow for better gradation? Where do we ever have a 2 stage competition? No communication to find. If the Grand Prix should serve as highest level then they should be sorted by category and not media.

How can an entry win a grand prix without a gold or silver if there are entries that win both? (Sharks Kiss my ass, Kosovo Monument again) For that matter – how can an entry win the Grand Prix in print but only a silver in ooh with the exact same execution (now horizontally)? (see  Head and Shoulders 1961). Or win a gold with the horizontal version in ooh and a silver with the exact same visual vertically? (Strada shoes)

And then there is the WINGED Nike – a client prize in a creative competition? Someone has to give me an explanation – but that is beyond comprehension

Now to the best question: How can an agency become agency of the year with only one awarded entry???

- Last but not least what were the seminars that the participants paid to go to learn from? 

Mostly there were screenings from other festivals and network Creative Academies? Where were the subjects? EROS LIVING FUTURE DEATH?

So – i will have to digest this for a bit.

The best thing was as usual the ROMANIAN PARTY. And that was all that’s worth it.

My five cents only anyways.

Daniela

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First shortlist at Golden Drum


Oct 07

Posted by: Jo, under Uncategorized.
Tags: ,

We got good news last night! We are shortlisted at Golden Drum Festival with one of our favorite piece of work- “Bangalore Financial”. We keep our finger crossed for other shortlists and hopefully for an award. Congratulations to everybody and good luck to all in the competition!

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Attention! Billboards have eyes and prints start moving.


Oct 03

Posted by: Jo, under Uncategorized.
Tags: ,

Billboards are definitely not what they used to be. The festival in Tokyo run by Fuji Television network proved to everybody that the next step for billboards are eyes… Or something like that. In the near future it seems like it will not be us looking at billboards but the billboard that will be watching us. Nec Corp has created maybe the most innovative billboard in the world that can recognize, on-the-spot, the sex and age-range of viewers who are standing in front of it.

Moreover, if the billboard will find in front of it a woman in her 20’, it will make sure to show the perfect product for her, like a hot cell phone on the market. Some people may say it just brings advertising closer to people but some other may find it tastes a little bit big brotherish.

Nevertheless this billboard may prove to be the real thing and a must have for anyone working in advertising. Not to mention that it updates the offers automatically on your phone if you want to. Those who are interested in what is being advertised can hold their cell phones over a special device, which feeds them a URL link, coupons and other information on the products. Advertisers can tell whether the promotion has been effective by checking whether viewers visited their stores or made purchases.

But that’s not all. Fujitsu even invented electronic paper which features vivid color images that are unaffected even when the screen is bent and has an image memory function that enables continuous display of the same image without the need for electricity. In other words, though it has the same width, texture and flexibility like any normal paper this one can display moving images therefore creating unprecedented opportunities for advertisers.

If nowadays billboards have eyes and papers display moving images I can’t stop wondering what’s next? Billboards with conscience and thirty seconds prints?

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