Attention! Billboards have eyes and prints start moving.
Oct 03
Posted by: Jo, under Uncategorized.
Tags: billboards, Fujitsu
Billboards are definitely not what they used to be. The festival in Tokyo run by Fuji Television network proved to everybody that the next step for billboards are eyes… Or something like that. In the near future it seems like it will not be us looking at billboards but the billboard that will be watching us. Nec Corp has created maybe the most innovative billboard in the world that can recognize, on-the-spot, the sex and age-range of viewers who are standing in front of it.
Moreover, if the billboard will find in front of it a woman in her 20’, it will make sure to show the perfect product for her, like a hot cell phone on the market. Some people may say it just brings advertising closer to people but some other may find it tastes a little bit big brotherish.
Nevertheless this billboard may prove to be the real thing and a must have for anyone working in advertising. Not to mention that it updates the offers automatically on your phone if you want to. Those who are interested in what is being advertised can hold their cell phones over a special device, which feeds them a URL link, coupons and other information on the products. Advertisers can tell whether the promotion has been effective by checking whether viewers visited their stores or made purchases.
But that’s not all. Fujitsu even invented electronic paper which features vivid color images that are unaffected even when the screen is bent and has an image memory function that enables continuous display of the same image without the need for electricity. In other words, though it has the same width, texture and flexibility like any normal paper this one can display moving images therefore creating unprecedented opportunities for advertisers.
If nowadays billboards have eyes and papers display moving images I can’t stop wondering what’s next? Billboards with conscience and thirty seconds prints?
