Jan 30
Posted by: , under Uncategorized.
Gasit pe Adsoftheworld, via Twitter (ironic, nu?)
Advertising Agency: Brickman, Ramat Gan, Israel
Creative Director / Art Director: Yotam Sharon
Copywriter: Ronni Azulay
Studio Manager: Shay Rimon
Account Manager: Lee Tishler
Published: December 2008
Jan 30
Posted by: Jo, under Uncategorized.
Here’s some interesting new stuff from none other than JCDecaux. I found it while browsing Campaign Brief and I’m really hoping to see that happening here anytime soon. What’s new? Well let’s just say Flatscreen Technology, Bluetooth and Altered Imagery Mirrored Panels… They have implemented the technology in various campaigns but my favorite one is Network Ten Campaign that allowed people to complete a full audition for So You Think You Can Dance (a show not yet in Romania but pretty famous outside the country), in open streets. Pretty cool huh? Check out the Mirror Panels effect and make sure you read the full article.
Jan 28
Posted by: Florin CHITU, under Uncategorized.
Tags: Interviu, PR
In cadrul rubricii Insider, din cadrul emisiune Adcouture de la Money Chanel, din data de 26 ianuarie 2009, Daniela Knecht (Managing Partner, Scala JWT) a vorbit despre business-ul agentiei Scala JWT, preluat in urma cu 8 luni dupa experienta in cadrul McCann Erickson.
Daniela Knecht, este increzatoare ca in Romania, unde piata de publicitate are mult potential creativ, criza nu va avea efecte negative: “Nu ma astept la foarte multe reduceri de bugete.Totul pare sa mearga bine, nu este nevoie sa facem ajustari in acest moment ci doar sa ne concentram asupra muncii. Atata timp cat nu am amenintari ca imi voi pierde clientii sau ca nu imi voi putea indeplini scopurile atunci nu am nevoie sa ma adaptez in ceea ce priveste resursele umane.”
In aceeasi emisiune, Andreea Dragomir, Copywriter Scala JWT a vorbit despre ultima isprava a celor de la Scala JWT, un Selfpromo,un clip propriu de promovare, iesit un pic din tipare, foarte haios, indraznet, dar cu un mesaj bine stabilit: “Don’t make an ad, create an experience!”
Urmariti integral ambele interviuri:
http://www.iqads.ro/tv_7938/
http://www.iqads.ro/stire_9974/
http://www.iqads.ro/tv_7938/
Jan 27
Posted by: , under Uncategorized.
Un nou mod, mult mai sincer – si foarte amuzant, de a promova o ciocolata. A la Hungary, via Aaron 
Jan 26
Posted by: , under Uncategorized.
Tks God for human sense of humour! What would advertising have been without it?
I found a series of Robert Doisneau ’s photos (one of the most famous french photographers). This Really made my day.
Here it is:
Great photos of Robert Doisneau
Enjoy!
Jan 22
Posted by: daniela, under Uncategorized.
Since last year we are collecting and dropping off our newspapers and magazines at the recycling station. This year Mona initiated to collect all paper and also plastic. Let’s not wait another year for the next good idea and lets do it. Who wants to suggest the next action?
Also saving electricity and heat will have more then just a money saving effect. So lets be conscious about our use and how we leave the agency in the evening and over the weekend.
dk
Jan 22
Posted by: , under Uncategorized.
Tags: image, short film
A very beautiful short film from 2003 (maybe you know it). If you know it you’ll watch it again with pleasure. If you don’t, you’ll love it for sure.
Loved the image…
Solanas – L'Homme sans tete [2003]
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