Here’s some interesting stuff from one of our clients: Nokia, the world’s biggest cellphone maker, is offering advertisers the chance to brand their own mobile handsets. Advertisers can brand and customize now their own phone for their specific targets, by choosing the suitable Nokia model for their demographic, the style and the bonus content… That’s [...] [...more]
Here’s some interesting stuff from one of our clients: Nokia, the world’s biggest cellphone maker, is offering advertisers the chance to brand their own mobile handsets. Advertisers can brand and customize now their own phone for their specific targets, by choosing the suitable Nokia model for their demographic, the style and the bonus content… That’s pretty neat, don’t you think?
Of course, many say that no one will want to make their mobile experience an advertising experience for free, but this is just another challenge for the creative departments in finding the perfect solution to engage customers into a wonderful experience. I strongly believe this opportunity given by Nokia can actually lead to some great promotional campaigns for brands with real brand advocates…
Let’s hope for the best and connect some people…:)
SMURD
EGGFIGHT
the team:
Mihai Cojocaru – Creative Director
Virgiliu Andone: Head of Art
Andreea Dragomir&Marius Matei – copywriters
Bogdan Danailescu – art director
Gabi Marcu & Angela Teodorescu & Luiza Lican – super CS
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“Every day thousands of cars are driven to and from Swedish airports. Every car holds only 1,2 persons on average which is to be compared with the Airport Coach that takes over 50. Needless to say, this makes no sense whatsoever from an environmental standpoint. To highlight this, an enormous bus was built out of [...] [...more]
“Every day thousands of cars are driven to and from Swedish airports. Every car holds only 1,2 persons on average which is to be compared with the Airport Coach that takes over 50. Needless to say, this makes no sense whatsoever from an environmental standpoint. To highlight this, an enormous bus was built out of 50 cars on the side of the highway to the airport. On the website, a live camera not only shows the installation 24/7 but also analyses the image and tracks each and every car going by. This data is then being used to highlight just how much emission we could save just by going by bus instead.” (ACNE Digital)
Crispin Porter + Bogusky found a way to beat the crisis. They made an online application called Shoot The Banker. You can control a robotic paintball gun from your computer and use it to shoot real bankers over a live video stream.
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Crispin Porter + Bogusky found a way to beat the crisis. They made an online application called Shoot The Banker. You can control a robotic paintball gun from your computer and use it to shoot real bankers over a live video stream.
“Dig Out Your Soul In The Streets”, the documentary launched on MySpace, follows the members of Oasis as they teach their songs to street musicians to debut songs from “Dig Out Your Soul” in New York. The street bands, part of the Metropolitan Transportation Authority’s Music Under New York program, performed songs from the new [...] [...more]
“Dig Out Your Soul In The Streets”, the documentary launched on MySpace, follows the members of Oasis as they teach their songs to street musicians to debut songs from “Dig Out Your Soul” in New York. The street bands, part of the Metropolitan Transportation Authority’s Music Under New York program, performed songs from the new album over the two weeks before the official launch date.
New York City Tourism’s site nycgo.com offered fans a page where they could use Google Maps and Google Earth to find live performances. Fans were encouraged to upload their own videos of the performances to a dedicated YouTube channel.
Author: Bartle Bogle Hegarty NY
Awards: Gold Pencil Award – One Show Pencil 2009, GrandyAward – Andy Award Show 2009
Title: Oasis Dig Out Your Soul – In The Streets
Client: NYC & Company, Warner Brothers Records
Creative Director: Kevin Roddy, Calle and Pelle Sjönell
Account Manager: Chris Wollen
Agency Producer: Julian Katz
Producer: Dawn Rose
Director: The Malloys
Editor: Tim Wheeler
Production Company: H S I
Music: Oasis
Cinematography: Sam Levy
Berlin agency Art+Com have been awarded best in show at the One Show Design awards, for the Kinetic Sculpture at the BMW museum in Munich. This is the second award in a week for the installation, adding to the gold Cube for environmental design, gallery/museum exhibit or installation awarded by the Art Directors Club in New York.
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Berlin agency Art+Com have been awarded best in show at the One Show Design awards, for the Kinetic Sculpture at the BMW museum in Munich. This is the second award in a week for the installation, adding to the gold Cube for environmental design, gallery/museum exhibit or installation awarded by the Art Directors Club in New York.
“Yanko Design reports on the concept by designer Tommaso Gecchelin:
Gecchelin reasons if Apple were to go small, flexibility may be more important than hard rigidness – a trend current Apple laptops buck because they’re in favor of unibody construction. Flexible OLED technology may be the key because it can provide the rich color and resolution [...] [...more]
“Yanko Design reports on the concept by designer Tommaso Gecchelin:
Gecchelin reasons if Apple were to go small, flexibility may be more important than hard rigidness – a trend current Apple laptops buck because they’re in favor of unibody construction. Flexible OLED technology may be the key because it can provide the rich color and resolution density needed for a smaller screen without being a power hog and resists damage by its malleable nature, “The thinnest screens now are barely 8mm thick and can fold like a piece of paper.”
The core of this concept is a technology he calls iSpine. Like the spine of a book, the tech avoid excessive compression on the screen, yet allows the laptop to sit in multiple viewing positions. Go from a normal laptop with screen and touchscreen board – to a large widescreen canvas for drawing, presentation or movie watching. To keep everything minimal, ports like power, the mini display, and additional USB are externalized on a ‘Magic Dock’ to keep most of the laptop slim and clean of an array of holes and plugs.” (see link)
