JWT Goodies: CityGT
Mar 01
Posted by: Bogdan, under Direct, Integrated, Interesting, inspiration, viral.
CityGT Promo from Millipede Creative on Vimeo.
Mobile Advertising?
Feb 27
Posted by: Bogdan, under Integrated, Web.
As advertising communication evolved from persuasion towards involvement and the thin line between ATL and BTL faded out, technology also developed redefining the way people interact. Times have changed… mobility, individualism, reciprocity, media explosion, atomized and parallel media consumption, the prosumer, sensory and mental overload have forced us to rethink the way we communicate. The crisis helped us to redefine efficiency and think deeper before choosing the channels to open a conversation with the audience.
While mobile phones outnumbered TV sets by over 3 to 1, PC based internet users by 4 to 1 and total laptop/desktop PC population by 5 to 1 the devices have evolved becoming highly competitive Internet terminals. This phenomenon combined with the need of a more direct, targeted approach and the opportunity of building response mechanisms are transforming mobile terminals into a very attractive channel of communication.
However there will be no recipe of success, no perfect channel or mix, the future landscape of advertising is yet to be defined and will have to be redefined over and over in always faster turnaround times. I remember a funny story I have heard some time ago during a lecture: a 7 years girl was drawing. The teacher stops and asks her “What are you drawing there?” “I’m drawing a picture of God.” (she replies) “How can you do it as nobody knows how God looks like?” (the teacher asks) Her answer was stunning “Now they will know!”
We are somehow in the position of this little girl, we navigate in uncharted waters and as Apple was reminding us so beautifully some time ago “the ones that are crazy enough to think they can change the world are the ones who will do it.”
One of the great things happening in Scala JWT is the way people approach media. It is an agency where the idea is king and demands a particular mix of communication channels. Our proven track record speaks for itself. There where projects where we had to build blogs, hire people to draw crop circles, ghost write, generate news, create underground businesses and services, involve, inspire people to generate content, create social networks from scratch, build statues.
None of this would have been possible without smart clients, open to actively listen, open to learn by experience together with us and share the risk and the glory.
Dig Out Your Soul In The Streets
May 07
Posted by: Bogdan, under Integrated.
Tags: Bartle Bogle Hegarty, Oasis
“Dig Out Your Soul In The Streets”, the documentary launched on MySpace, follows the members of Oasis as they teach their songs to street musicians to debut songs from “Dig Out Your Soul” in New York. The street bands, part of the Metropolitan Transportation Authority’s Music Under New York program, performed songs from the new album over the two weeks before the official launch date.
New York City Tourism’s site nycgo.com offered fans a page where they could use Google Maps and Google Earth to find live performances. Fans were encouraged to upload their own videos of the performances to a dedicated YouTube channel.
Author: Bartle Bogle Hegarty NY
Awards: Gold Pencil Award – One Show Pencil 2009, GrandyAward – Andy Award Show 2009
Title: Oasis Dig Out Your Soul – In The Streets
Client: NYC & Company, Warner Brothers Records
Creative Director: Kevin Roddy, Calle and Pelle Sjönell
Account Manager: Chris Wollen
Agency Producer: Julian Katz
Producer: Dawn Rose
Director: The Malloys
Editor: Tim Wheeler
Production Company: H S I
Music: Oasis
Cinematography: Sam Levy