CityGT Promo from Millipede Creative on Vimeo.

On 7th December Starbucks had several people around the world sing Beatles’ All You Need Is Love at the same time, to raise awareness for AIDS in Africa.

It got 464.000 views since 13th December and climbing the top viral video chart ever since.

“This one’s for my dad. Kingdom of the unreal but also a higher state of being, ultimately free of the limitations of the material world through the agency of science, technology, and imagination.” (The Neurosonics Audiomedical Labs Inc)…

The video was directed by Chris Cairns of the Partizan Lab. The film was made in collaboration with The Scratch Perverts, Foreign Beggars, Shlomo and Will Clarke with sound design by Will Cohen. Post production by The Mill London.

Credits:

Client: Amstel Pulse
Agency: 180 Amsterdam
Executive Creative Director: Richard Bullock
Creative Director: Adam Chasnow
Art Director: Chris Landy
Copywriter: Lee Hempstock
Producer: Chayenne de Witte
Head of Production: Cedric Gairard
Business Director: Christian Stein
Account Executive: Anna Stewart
Business Affairs Manager: Kindra Schoemaker
Production Co.: Hungryman UK
Director: Roderick Fenske
Producer: Matt Jones
ON-LINE EDIT
ONLINE Facility: Prime Focus London
H/Flame Artist: James Adamson
Producer: James Miller
MUSIC/SOUND DESIGN
Music/Sound Design Company: JSM Music, New York
Executive Producer: Joel Simon
MIX
Final Mix: JSM Music, New York

Belgian comedy show M!LF (Man! Liberation Front) introduced the Shii. The Shii is an interactive game console witch features games like Steamy Iron II, Kitchen Queens, Shave Invaders, Extreme Knitting IV and Suckend Life. The sketch is a huge internet success with over 2.5 million views on YouTube, Dailymotion and MetaCafe.

“Viral marketing agency Rebel Virals has created a new short film to promote the Institution of Engineering and Technology (IET) as its looks to target a more mainstream audience and increase its awareness amongst young professionals.

The viral features a troop of monkeys dismantling a car as they work on their own secret project.

The strapline, ‘Evolve quicker’ tries to articulate the IET’s capacity to advance the careers of industry professionals.

James Trezona, director of Rebel Virals, explained the reason for the use of viral marketing by the client: “With viral marketing, the normal rules don’t apply. Brands aren’t governed by precedents, so are free to do something different. This is the IET’s first viral, so we took the opportunity to bring out their wilder side, to find a new voice that connects with their audience on a more emotional level.”

Hillary Cannon, corporate brand manager for IET, continued: “We’re refreshing the IET’s brand, helping to cast off the commonly-held belief that engineers and scientists are somehow dull and stuffy. We’re trying to remind people of our quirky, adventurous spirit through our new brand and recent marketing efforts. We think this viral will go a long way to helping us achieve that goal.” (thedrum.co.uk)