» Wizards http://scalajwtblog.ro Fri, 16 Apr 2010 08:44:03 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 2009 Hasselblad Masters Awards – Andrew Maccoll http://scalajwtblog.ro/2009/08/26/top-10-finalist-2009-hasselblad-masters-awards/ http://scalajwtblog.ro/2009/08/26/top-10-finalist-2009-hasselblad-masters-awards/#comments Wed, 26 Aug 2009 10:48:14 +0000 Bogdan http://scalajwtblog.ro/?p=532

photographer: Andrew Maccoll

]]> http://scalajwtblog.ro/2009/08/26/top-10-finalist-2009-hasselblad-masters-awards/feed/ 0 Wizards of Ads. Episodul 1. http://scalajwtblog.ro/2009/05/07/wizards-of-ads-episodul-1/ http://scalajwtblog.ro/2009/05/07/wizards-of-ads-episodul-1/#comments Thu, 07 May 2009 09:17:31 +0000 Bogdan http://scalajwtblog.ro/?p=496

“Every day thousands of cars are driven to and from Swedish airports. Every car holds only 1,2 persons on average which is to be compared with the Airport Coach that takes over 50. Needless to say, this makes no sense whatsoever from an environmental standpoint. To highlight this, an enormous bus was built out of 50 cars on the side of the highway to the airport. On the website, a live camera not only shows the installation 24/7 but also analyses the image and tracks each and every car going by. This data is then being used to highlight just how much emission we could save just by going by bus instead.” (ACNE Digital)

see website

Client: Swedish Airport Coaches
Agency: ACNE Advertising

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