» Beta http://scalajwtblog.ro Fri, 16 Apr 2010 08:44:03 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Something to remember :) http://scalajwtblog.ro/2009/04/23/something-to-remember/ http://scalajwtblog.ro/2009/04/23/something-to-remember/#comments Thu, 23 Apr 2009 11:05:38 +0000 Bogdan http://scalajwtblog.ro/?p=455 “This is an ephemeral world where nothing is ever finished, where digital technology allows people to continuously cut, paste, mash-up, redesign, integrate and experiment. A world called ‘perpetual beta’. The days when six months was spent refining a marketing program to perfection are long gone. 

When the target audience is able to ‘mess with a message’, it’s more important to put work out (’beta it’) on new and emerging platforms, gauge the response (good or bad), and then keep the stories living and breathing with continuous input from the consumer.”

(Cannes 2008 – Dada, Data, Alpha, Beta seminar)

Conversations About the Future of Advertising with: Jan Leth, Ogilvy & Mather
View more presentations from Tim Brunelle.

Press here to read article

]]> http://scalajwtblog.ro/2009/04/23/something-to-remember/feed/ 0 Beta: Escape, Playboy, Smoke http://scalajwtblog.ro/2009/04/13/beta-escape-playboy-smoke/ http://scalajwtblog.ro/2009/04/13/beta-escape-playboy-smoke/#comments Mon, 13 Apr 2009 08:27:51 +0000 Bogdan http://scalajwtblog.ro/?p=402

Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Art Directors: Nayla Moubarak, Joumana Ibrahim
Copywriters: Rana Najjar, Alex Kent
Illustrator: Tiago Hoysel
Published: January 2009

]]> http://scalajwtblog.ro/2009/04/13/beta-escape-playboy-smoke/feed/ 0