Since we’re living in the century of unconventional communication, of broad and creative innovations, today I chose to unveil something quite interesting I came across. An original campaign for some coffee roasters (coffee is something that raises my interest directly:)) 

For Robert Harris Coffee Roasters, 10 artists were commissioned to create 30 original works from coffee napkins. Their creations were exhibited in successive bus shelters creating a street-level, outdoor gallery. This was designed to make commuters’ downtime more inspirational.

Wanna play with napkins, too?

The campaign was created and implemented by DraftFCB Auckland.