Apr 23
“This is an ephemeral world where nothing is ever finished, where digital technology allows people to continuously cut, paste, mash-up, redesign, integrate and experiment. A world called ‘perpetual beta’. The days when six months was spent refining a marketing program to perfection are long gone.
When the target audience is able to ‘mess with a [...] [...more]
Posted by: Bogdan, under Interesting.
Tags: alpha, Beta, Cannes 2008, dada, data, ogilvy
“This is an ephemeral world where nothing is ever finished, where digital technology allows people to continuously cut, paste, mash-up, redesign, integrate and experiment. A world called ‘perpetual beta’. The days when six months was spent refining a marketing program to perfection are long gone.
When the target audience is able to ‘mess with a message’, it’s more important to put work out (’beta it’) on new and emerging platforms, gauge the response (good or bad), and then keep the stories living and breathing with continuous input from the consumer.”
(Cannes 2008 – Dada, Data, Alpha, Beta seminar)
Press here to read article
Apr 05
Acum cateva zile RSSul imi soptea discret despre sfarsitul Facebook-ului. (capslock.ro) Atunci a aparut primul semn de intrebare. L-am lasat dormind pana ieri, cand altcineva l-a trezit punandu-si o alta intrebare: “Cum monetizam retelele sociale?” (strategist.ro) Asa am ajuns la un articol interesant, care se incheia cu un sfat cu adevarat pretios:
“If you’re going to [...] [...more]
Posted by: Bogdan, under Interesting, Web.
Tags: Cannes 2008, social networks, Wunderman
Acum cateva zile RSSul imi soptea discret despre sfarsitul Facebook-ului. (capslock.ro) Atunci a aparut primul semn de intrebare. L-am lasat dormind pana ieri, cand altcineva l-a trezit punandu-si o alta intrebare: “Cum monetizam retelele sociale?” (strategist.ro) Asa am ajuns la un articol interesant, care se incheia cu un sfat cu adevarat pretios:
“If you’re going to build a community, don’t center it around your product, but rather on something deeply relevant to a particular consumer group. (eMarketer CEO Geoff Ramsey.)” (emarketer.com)
Si asa mi-am adus aminte de seminarul lui Wunderman de anul trecut de la Cannes. Unele lucruri merita revazute, la urma urmei repetitia e mama invataturii… 
PDF file:
Wunderman Cannes 2008
Apropo, graficul de pe emarketer merita retinut.
