Nike + Trash talk Banner
Apr 08
Posted by: Bogdan, under Web.
Tags: Jung von Matt/Neckar, Nike
Agency: Jung von Matt/Neckar – Germany
It is an extension of Nike + Man vs. Women the battle of the sexes campaign. The idea is to connect two different ad units on two different sites (shape.de and menshealth.de). On specific dates, messages written by women to the men on shape.de will appear in the banner on menshealth.de and the other way round.
